AI Platform
Articles that think together.
A full product build for Glypho - an AI-connected publishing layer where every piece is automatically linked to related ideas across topics and themes. Discovery without follower counts, plus an AI search and chat surface. Brand, design, product, build - end-to-end.
- Status
- Live
- Layer
- Knowledge + AI search
- Audience
- Writers + readers
The problem
Smart pieces sink. Famous people get reach.
Long-form writers don't get reach unless they have followers. The internet's discovery layer rewards social signals, not the actual quality of an idea. Smart pieces sink because the writer isn't already famous; readers miss the signal because they only see who they follow.
The mark
Glypho
Designed end-to-end
The approach
Replace follower-driven discovery with semantic linking.
Every piece is automatically connected to related ideas across topics and themes - by AI, validated by human insight. Readers find work through the network of ideas, not the social graph. Plus Glypho Chat: an AI search and synthesis surface that lets readers explore the corpus conversationally and build custom guides.
Brand system
Built on a calm, branded surface
Every piece connects to the bigger picture.
Process
How it came together
- 01
Discovery
Mapped the gap between traditional follower-driven publishing and the semantic web of ideas Glypho was sketching.
- 02
Product architecture
Defined the linking model - how an article gets matched, scored, and connected at publish time.
- 03
Design + build
Visual system, the article surface, the linking experience, Glypho Chat, the writer console.
- 04
Launch
Live at glypho.online. Active writers, a growing knowledge graph.
Operating principle
Every piece connects to the bigger picture
LinksToBook · brand line
The result
Discovery without the social tax.
Live and operating as the discovery layer Glypho was designed to be. Writers get reach without follower counts; readers find work through the connections between ideas instead of through who's already loud.
What we delivered
Four main things, end-to-end.
Brand & visual system
Identity that reads thoughtful and rigorous - designed for a knowledge product, not a social platform.
Product strategy & UX
Information architecture, the linking model, the writer console, and Glypho Chat's conversation flow.
Frontend product
Reading surface, semantic-link experience, AI chat, writer console.
Backend, AI linking, Glypho Chat
Vector embeddings, semantic matching, AI synthesis, knowledge graph layer.
What's inside
Product capabilities.
Semantic linking
Every article connects to related ideas across topics and themes - generated at publish time.
Glypho Chat
AI-powered search and synthesis across the corpus - readers ask questions, get cited answers.
Custom guides
Readers compose their own guided paths through the network of ideas.
Writer console
Publish, see how a piece is connected, watch reach grow without chasing followers.
Surface tour
Next
Booking links salons can post in their bio.
LinksToBook · Pointline product