Brand + Site
A clearer surface for an IT consultancy.
A brand and website build for WeRlive - IT consulting, project management, ventures support, and tech recruiting for enterprises and startups. Calm presentation, clean service breakdowns, focused conversion paths.
- Status
- Live
- Sector
- IT consulting
- Service breadth
- Consulting · Ventures · Recruiting
The problem
Three offers, one flat services list.
WeRlive does three different things well - strategic IT consulting, ventures support for early-stage founders, and tech recruiting - but their existing site flattened all three into a generic services list. Enterprise prospects couldn't quickly tell whether WeRlive matched their need; startup founders couldn't see the ventures track at all; candidates landed in the same funnel as everyone else.
The mark
WeRlive
Designed end-to-end
The approach
Restructure around the audience, not the service list.
Build the site around the three audiences - enterprises, startups, candidates - instead of around the service catalog. Each audience lands somewhere that speaks their language and shows the right proof. New brand expression that holds up against the global IT-consulting category without trying to copy it.
Brand system
Built on a calm, branded surface
Three audiences, three landings - one brand.
Process
How it came together
- 01
Audit
Mapped WeRlive's actual book of business - found the three-way audience split that the old site obscured.
- 02
Brand & messaging
Visual system, voice, and a positioning line that ties the three offers together without flattening them.
- 03
Site design
Audience-first IA, calibrated service breakdowns, trust signals tuned per track.
- 04
Build & launch
Production site with CMS so WeRlive's team can iterate.
The result
A site WeRlive can actually use as a sales tool.
Enterprise prospects qualify themselves on the consulting page; founders can see the ventures track is real; candidates land directly on the recruiting surface. One brand, three clear paths - exactly the way the business actually runs.
What we delivered
Four main things.
Brand identity
Visual system, voice, color, type - calibrated for IT-consulting credibility without category clichés.
Messaging architecture
Audience-first hierarchy with a positioning line that holds the three offers together.
Marketing site design
Three-track IA, service breakdowns, trust signals tuned per audience.
Frontend build
Production site, CMS, and the patterns WeRlive's team uses to keep iterating.
Site tour
Next
Operational clarity for defense work.
Masada · Brand + Site