Brand + Site
Brand and site for safe COBOL modernization.
A new brand and website for z/Evolve - a platform that refactors legacy COBOL into maintainable, modern code with zero downtime, no data leakage, and full lineage. Calibrated for enterprise IT credibility.
- Status
- Live
- Sector
- Enterprise IT modernization
- Audience
- Enterprise CIOs · COBOL teams
The problem
The least-sexy category needs the most rigorous brand.
COBOL modernization is the most consequential, least sexy software category there is. Enterprise teams running 40-year-old codebases need to migrate, but the consequences of a bad migration - downtime, data loss, lineage gaps - are existential. z/Evolve's previous brand and site read like generic enterprise-software fare; nothing communicated the rigor needed to be trusted with this work.
The mark
z/Evolve
Designed end-to-end
The approach
Signal enterprise-IT credibility on first contact.
Restrained typography, calibrated color, technical proof in the hero. The site is structured around the questions a CIO actually asks: "How do you guarantee zero downtime?" "How do you handle data lineage?" "What's the migration path for VSAM → DB2?" Each answer leads with specifics, not abstractions.
Brand system
Built on a calm, branded surface
The least sexy category in software needs the most rigorous brand.
Process
How it came together
- 01
Discovery
Studied how enterprise COBOL teams actually evaluate vendors - found the trust signals that separate credible from speculative.
- 02
Brand & messaging
Visual system, voice, and a hierarchy that leads with technical specificity, not abstraction.
- 03
Site design
CIO-grade IA - every section answers an enterprise objection with proof.
- 04
Build & launch
Production site, structured for marketing iteration.
The result
A surface that reads serious from the first scroll.
Enterprise IT teams now land on a site calibrated for a category where credibility decides whether the conversation happens at all. z/Evolve is positioned for the procurement bar its audience holds.
What we delivered
Four main things.
Brand identity
Visual system, voice, type, color - calibrated for enterprise-IT modernization, no clichés.
Messaging architecture
CIO-grade hierarchy that leads with technical specificity and trust signals.
Marketing site design
IA structured around enterprise procurement questions and answered with proof.
Frontend build
Production site, structured for marketing iteration without engineering bottlenecks.
Site tour
Next
A clearer surface for an IT consultancy.
WeRlive · Brand + Site